Social media has slammed the thought behind the new advertisement of Dove, personal care brand for women, as netizens feel that Dove has gotten into body-shaming with this new ad.
We all know that human beings are of different sizes and body figures and keeping this in mind, Dove has come up with body wash bottles designed in various shapes and sizes, just to celebrate the women of all sizes. However, social media doesn’t seem to like this Dove UK advertisement and has slammed it for coming out with six new shapes of bottles.
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The ad starts with ‘Beauty comes in all shapes and sizes’ and this is what the brand states,
“From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.”
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG
Some people used humor and sarcasm to mock the new ad while few were really annoyed with this new approach of the brand as they are labeling women. Check out reactions:
Women don’t need to be categorized:
@FastCompany @Dove I love you @Dove but this is a terrible idea. Is your PR/marketing team asleep at the wheel or what?
@MissMandyHale @Dove That is bizarre. Like, I just want to my body wash, not be reminded that I'm pear shaped. Women don't need to be categorized all the time.
LOL 😀
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
@FastCompany @Dove These are only realistic body types for The Muses from Hercules... pic.twitter.com/xTEC1vMmB1
This is definitely not feminism!
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
@FastCompany @Dove FYI this is not feminism. Feminism is not having to think about what my fucking body type is when I go to buy soap
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
@FastCompany @Dove Dove need to stop with their fake- femini$m. Nothing to to with truly empowering women, all about making money & lame marketing.
I need an answer!
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
@FastCompany @Dove Will I be shamed and side-eyed by the cashier if I'm fat and buy the skinny bottle?
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
@FastCompany @Dove So if CVS is out of "skinny bitch" bottles am I not going to be able to get clean? Not sure how this works.
Epic 😀
.@dove I have arms please advise twitter.com/fastcompany/st…
Bang on!
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
@FastCompany @Dove Seems like an expensive way to manufacture and market a product in a way that no one asked for #literalobjectification
#Headshamed
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
@FastCompany @Dove Ah, @Dove is not for me given these 'real bodies' bottles have teeny tiny heads and I can't find hats big enough. I AM BEING HEADSHAMED
Hilarious but true!
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
Where’s mine?
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
How?
Insult at its best!
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
@FastCompany @Dove Because being body positive means dividing women up by how their bodies are shaped? @Dove really missed the mark on this one pic.twitter.com/8wn5HeRPWD
Is that a late April Fool’s Day joke?
@jenny_scherer22 @FastCompany Like... Is that a late April Fool's Day joke?! That doesn't even make any sense.
Point to be noted!
Damn right!
.@Dove matches its new body wash bottles to your body type buff.ly/2pWK8TG pic.twitter.com/6wPyU93G6S
@FastCompany @Dove I love you @Dove but this is a terrible idea. Is your PR/marketing team asleep at the wheel or what?
Ogilvy London has created this limited-edition of six different shapes just to focus on the real beauty of women which comes in all sizes. What do you have to say in this connection? Share your views in the comment section below.